Interested in tapping into video marketing for your brand in 2024 and beyond, but don’t know where to start. Hi, my name is Veronica Vernacchio. I work at Boardroom PR in South Florida, specializing in video creation and social media marketing. Here to break down a couple of tips that you need to know When starting out first and foremost, you’re going to want to know each platforms algorithm and which format of video it favors a Facebook, LinkedIn, Twitter, you’re going to want to shoot on a horizontal video, but for TOK, you’re going to want to make sure that video is vertical.

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Veronika Vernachio, Creative Director/Multimedia, works with a variety of clients on South Fl social media marketing  management, video production, PR media relations agency , brand development and audience engagement. She has extensive experience with a variety of social media platforms including Facebook, Instagram, TikTok, Twitter, Linkedin and YouTube.

That is essential when trying to get the highest views and engagement. And you’re also going to want to know the term UGC. which essentially means user generated content. This is either a text, a picture, a graphic, or a video that is specialized with a person versus branded content. It gives off that authentic feel.

So people don’t feel like they’re watching an ad, but rather a person. And you’re going to want to tap into the niche of education. People want to be informed in 2023. Teach them something on social media, especially when using video. And last but not least, whenever you’re recording something on video, make sure you’re looking directly into the camera.

It gives off that personal feel that people really want to see. It makes them feel like they know you. And that is really important when it comes to creating a Social media community. Now, any of this stuff sounded interesting to you and you want to see more in depth approach, you can head to our website boardroompr.

com where I did a full blog post on all the details with each one of these tips.