South Florida Real Estate Marketing and News in 2025 – Insights from Eric Kalis of BoardroomPR

South Florida’s real estate market has long been a glittering jewel in the crown of American property investment, a sun-soaked paradise where luxury condos pierce the sky, waterfront estates whisper of exclusivity, and commercial hubs pulse with the energy of international finance. But as we sail beyond 2025, the waters are shifting—from a post-pandemic frenzy to a more balanced, buyer-empowered tide influenced by cooling prices, regulatory ripples, and resilient global demand. Amid this evolution, strategic marketing has become the compass for developers navigating uncertainty, turning stories of steel and glass into narratives of aspiration and community.

At the helm of this conversation is Eric Kalis, Senior Vice President at BoardroomPR, a Fort Lauderdale-based powerhouse in public relations and integrated marketing. With a journalism pedigree from outlets like The Real Deal and Daily Business Review, Kalis bridges the gap between hard news and compelling brand storytelling. His career, marked by a 2023 promotion to SVP and features on podcasts like the Krinzman Property Playbook, positions him as a keen observer of South Florida’s real estate pulse. “The market isn’t crashing; it’s recalibrating,” Kalis notes in a recent interview. “Developers who master authentic storytelling—highlighting sustainability, community impact, and lifestyle integration—will not just survive but thrive.”

The Pulse of South Florida Real Estate: A 2025 Snapshot

As of October 2025, South Florida’s housing market reflects a tale of two coasts: robust luxury demand juxtaposed against affordability squeezes and inventory buildups. According to the MIAMI REALTORS® Southeast Florida Housing Outlook (March 2025 Update), single-family home sales are projected to rise modestly by 3-5% year-over-year, buoyed by high-income buyers treating real estate as a wealth preservation tool.

Median prices for single-family homes hover at $415,000, down 2.7% from 2024, signaling stabilization after pandemic-era spikes. Condo and townhome medians sit at $310,000, a steeper 6.1% dip, driven by a surge in supply—now at a 12-month level statewide, the highest since 2011.Miami-Dade, Broward, and Palm Beach counties exemplify this duality. In Broward, single-family inventory climbed 19% year-over-year to 5,489 homes by August 2025, per Broward, Palm Beaches & St. Lucie Realtors, tilting the scales toward buyers. Palm Beach saw median prices dip nearly 4% in the West Palm Beach market, with homes lingering 43 days on average—eight more than last year.

Yet, luxury endures: February 2025 notched record sales like a $49 million Manalapan estate and a $48 million Jupiter mansion, underscoring South Florida’s allure for ultra-high-net-worth individuals (UHNWI).International buyers, accounting for 49% of new construction and pre-construction sales over the prior 18 months (per MIAMI REALTORS®), remain a linchpin. Latin American investors, fleeing economic volatility, view Florida as a safe harbor, with no state income tax amplifying appeal. However, challenges loom: Surging homeowners’ insurance premiums—up 40% in hurricane-prone zones due to climate risks—and post-Surfside condo regulations (mandating inspections for buildings over 30 years old) have inflated special assessments, prompting a wave of listings and a 25% inventory jump statewide.

Economic headwinds add nuance. Mortgage rates, averaging 6.4% for 2025 with a potential dip to 6.3% by year-end, deter first-time buyers, whose required household income for a median home exceeds $168,000—far above the $115,000 average for dual earners. Yet, job growth in tech, finance, and tourism (projected at 2.5% regionally) sustains rental demand, with vacancies below 5% in Miami and Fort Lauderdale. Forecasts from Norada Real Estate predict 3-5% annual appreciation through 2026, with inland markets like Orlando and Tampa stabilizing faster than coastal hotspots battered by storms.Kalis, drawing from his “Kalis Conversations” podcast series featuring developers like Ivan Ramirez of ONE Sotheby’s, observes: “We’re seeing a bifurcation—entry-level condos soften while trophy assets in areas like Sunny Isles Beach command premiums. Savvy developers are leaning into ‘resilient luxury’ narratives, emphasizing hurricane-proof builds and eco-features to attract ESG-focused investors.” Indeed, redevelopment challenges, like Miami Beach’s North Beach revitalization, highlight how policy shifts—such as stricter HOAs foreclosing on unpaid fees—are reshaping the landscape, forcing owners to adapt or divest.

Marketing Metamorphosis: From Frenzy to Finesse in South Florida

The marketing playbook for South Florida real estate has undergone a seismic shift since 2020’s bidding wars. Where once glossy renderings and VIP previews sufficed, 2025 demands hyper-targeted, story-driven campaigns that cut through digital noise. Social media algorithms favor authenticity over aspiration, with TikTok Reels showcasing “day-in-the-life” tours outperforming static ads by 300% in engagement, per BoardroomPR’s internal metrics. Influencer partnerships, once niche, now dominate: Micro-influencers with 10,000-50,000 followers in lifestyle niches yield 60% higher conversion rates for condo launches than traditional billboards.

Digital dominance is key. SEO-optimized virtual tours and AR apps allow global buyers to “walk” properties from São Paulo or Buenos Aires, boosting international inquiries by 35% for clients like The Astor Companies’ Merrick Manor. Email marketing, often overlooked, shines: Personalized nurtures with subject lines like “Your Miami Waterfront Dream Awaits—Exclusive Preview Inside” achieve 25% open rates, per industry benchmarks.

Yet, as Kalis cautions on the Krinzman Property Playbook, “Oversaturation breeds skepticism. Developers must pivot to value storytelling—how a project enhances walkability or supports local arts—to foster emotional connections. “Sustainability sells. With 70% of millennial buyers prioritizing green certifications (LEED or WELL), marketing now spotlights solar-integrated facades and native landscaping.

In Pompano Beach, dubbed South Florida’s “next hot coastal market” by Forbes, developers like those behind luxury influxes are using drone footage of eco-rooftops to secure features in Coastal Living. Events have evolved too: Hybrid galas blending in-person unveilings with live-streamed panels on “Future-Proofing Florida Homes” draw brokers and buyers, generating 40% more leads than standalone open houses.

Florida Real Estate Video Marketing with BoardroomPR

Challenges persist. Post-Surfside, transparency is non-negotiable—marketing must disclose assessment costs upfront to build trust, avoiding backlash seen in 92% of Florida condo markets with price drops. For commercial plays, like mixed-use hubs in Wynwood, B2B tactics reign: LinkedIn thought leadership on “Post-Pandemic Office Redesigns” positions developers as innovators, driving tenant inquiries.

Eric Kalis: The Storyteller Behind South Florida’s Real Estate Spotlight

Eric Kalis isn’t just a PR executive; he’s a market whisperer, blending his reporter’s nose for news with a marketer’s flair for narrative. Born in 1983 and a University of Miami communications alum, Kalis cut his teeth as South Florida Bureau Chief at The Real Deal, chronicling deals from Brickell skyscrapers to Palm Beach estates. His bylines dissected market booms, earning him a reputation for sharp analysis.

South Florida Commercial Real Estate Marketing and PR with BoardroomPR

Transitioning to BoardroomPR in the early 2010s, he rose from Senior Account Executive to SVP by 2023, lauded for client retention and media hits in outlets like Commercial Observer.Kalis’s “Kalis Conversations” series exemplifies his approach: Bite-sized interviews with titans like Carlos Saez of Native Realty unpack trends, from multifamily surges to adaptive reuse.

On the Krinzman Property Playbook (September 2025), he dissected luxury-commercial interplay, emphasizing relationship-building: “Journalism taught me that deals aren’t just numbers—they’re human stories.” A co-chair of ULI’s Young Leaders Marketing Committee and PRSA’s “Young Professional of the Year” winner, Kalis embodies BoardroomPR’s ethos: Data-driven yet soulful. His involvement in AIPAC Florida’s Real Estate Division underscores a commitment to broader impact, using PR to bridge business and community.

As Fort Lauderdale’s skyline evolves, Kalis’s insights—gleaned from forums like The Real Deal’s 2025 South Florida Forum (drawing 5,000 attendees)—guide developers toward narratives that transcend transactions.BoardroomPR: Crafting Narratives That Build Empires for Real Estate DevelopersIn a market where perception shapes reality, BoardroomPR emerges as the alchemist turning developer visions into media gold.

Founded in 2006 by Don and Julie Talenfeld, the agency has ballooned into Florida’s largest independent PR firm, with a client roster boasting Easton Group, RKW Residential, and Encore Capital Management’s Plantation Walk. For real estate developers, BoardroomPR’s value lies in its integrated arsenal: Media relations, digital amplification, and branding that don’t just announce projects but ignite demand.

South Florida Condo Sales Marketing Firm BoardroomPR

At the core is storytelling mastery. “Developers come to us with blueprints; we leave with legacies,” Kalis explains. Their process begins with immersive audits—dissecting a project’s unique “why,” from waterfront resilience to cultural anchors. For residential launches, proactive campaigns deploy press releases to South Florida Business Journal and Miami Herald, securing features that frame developments as lifestyle must-haves.

Bylined articles in Florida Trend position execs as thought leaders on “Affordable Luxury in a High-Rate World,” while Q&As in Commercial Observer highlight commercial viability. Expert sourcing is a hallmark: BoardroomPR pitches developers for panels at ULI summits or Real Deal forums, elevating profiles and sparking partnerships. For a Pompano Beach luxury wave, they orchestrated Forbes coverage by weaving in community revitalization angles, resulting in sold-out phases. Social media isn’t an afterthought—it’s a scalpel.

Tailored strategies on Instagram and LinkedIn, with geo-targeted ads and influencer collabs, drive 20-30% traffic spikes to microsites. Video production, using drones for cinematic flyovers, captivates: A Merrick Manor reel garnered 500,000 views, converting 15% to inquiries. Branding extends the narrative.

From logo overhauls for rebranded brokerages to full-site builds for mixed-use enclaves, BoardroomPR ensures cohesion—think minimalist palettes evoking Biscayne Bay serenity. For commercial clients like Rivergate Companies’ EDEN Multifamily, they blend ORM (online reputation management) with crisis prep, safeguarding against regulatory headlines.

Client testimonials affirm the impact: The Keyes Company credits BoardroomPR for amplifying its 93-year legacy, landing Wall Street Journal spots. DevStar Group’s Latin American push via multimedia yielded national exposure.

Florida New Construction Real Estate Marketing and PR

Metrics matter—regular ROI reports track placements (averaging 50+ annually per client), engagement (up 40% via social), and leads (25% conversion uplift). In 2025’s buyer market, BoardroomPR’s opportunistic edge—pouncing on trends like condo conversions—helps developers differentiate, turning inventory gluts into opportunity narratives.

Future Horizons: Marketing Strategies for Tomorrow’s South Florida Skyline

Peering ahead, 2026 promises continued moderation: NAR forecasts 4% sales growth with rates at 6%, per Norada. Developers must innovate: AI-driven personalization for virtual staging, metaverse previews for global buyers, and NFT-tied fractional ownership for Gen Z investors. Sustainability mandates evolve—expect carbon-neutral mandates boosting “green premium” pricing by 10%.Kalis foresees a “human-centric pivot”: “Post-2025, marketing wins by humanizing scale—show how a Brickell tower fosters artist residencies or eco-parks.”

Commercial Real Estate Marketing with BoardroomPR

BoardroomPR is ahead, piloting VR tours for adaptive rehabs and ESG podcasts. Challenges like insurance hikes demand transparency campaigns, reframing risks as “fortified futures.”For developers, the mantra is integration: PR, digital, and events as a symphony.

As South Florida’s market matures—from bubble fears to balanced boon—agencies like BoardroomPR aren’t just marketers; they’re architects of influence, helping visions rise taller than the structures they promote.

In Eric Kalis’s words, “Real estate is storytelling etched in concrete. In South Florida, the best tales build not just buildings, but legacies.” As 2025 unfolds, those who listen—and leverage—will shape the next chapter.

Eric Kalis

Senior Vice President, BoardroomPR

ekalis@boardroompr.com

Located in: Bank Of America Plaza
Address: 1776 N Pine Island Rd Suite 320, Fort Lauderdale, FL 33322
Phone: (954) 370-8999

ERIC KALIS, Senior Vice President, works with clients in real estate, legal, banking and other industries. With more than a decade of communications experience as a business reporter and editor, Eric has extensive industry knowledge, digital media experience and news judgment, including substantial broadcasting, business development, public speaking and social media experience to offer BoardroomPR’s clients in media relations. He is a past winner of PRSA Greater Fort Lauderdale’s “Young Professional of the Year” PR Wizard Award and has received numerous internal recognitions from BoardroomPR for new business generation, strong client retention and media relations output.